The Four Programs
They differ less in content than in how much of the work lands on you versus on me — self-paced
training at one end, two calls a week with me at the other.
01
Cardone University
Individual · 12-Month Access
For: one person who wants to get materially better at selling, and who will
do the reps without someone scheduling them.
This is the training library itself — the same platform Google, Microsoft, BMW, Ford,
Salesforce and the US Army put their people through. It is organized by situation rather than
by chapter, so when deals start stalling on price you go to the pricing-objection segments
that week and work them, instead of starting a course from the beginning.
The honest limitation: it is self-paced, and self-paced means the schedule is yours to keep.
The people who finish it treat it like a gym membership they actually use. If that is not you,
one of the coached programs below will get you further for the money.
What is included
- 800+ video segments — cold calling, follow-up, objections, closing, negotiation
- 24/7 unlimited access from phone, tablet, or desktop
- In-house coaching team for one-on-one challenge support
- The platform trusted by Google, Microsoft, BMW, Ford, Salesforce, US Army
- Over 1 billion lessons taken · 400,000+ active users
02
Cardone University · Corporate
Up to 10 Trainees · Team License
For: an owner or sales manager who needs the whole team saying the same thing
on a call, and who needs to see who is actually doing the work.
Same library, multiplied across your team, with the piece that matters at team scale: a
manager dashboard. You can see completion by person rather than taking their word for it,
which is usually the difference between training that moves numbers and training that gets
expensed and forgotten.
Curriculum is assigned by role, so reps, managers and leadership are not all sitting through
the same segments. Deployment starts with a session with me to map the tracks to how your team
actually sells — that is included, not an add-on.
What is included
- Multi-seat team license — up to 10 trainees included
- Full Cardone University library: 800+ training segments
- Manager dashboard to track team progress and completion
- Role-based curriculum tracks (sales reps, managers, leadership)
- Onboarding session with Paul to deploy across your team
03
Sales & Marketing Mastery
Group Coaching · 3 Months
For: a team that has the training but is not converting it — the material
makes sense in the room and gets abandoned on the phone.
Two live coaching calls a week for three months, which is the whole point: the gap between
knowing an objection-handling framework and using it under pressure closes through repetition
with someone watching, not through more video. We open with a one-on-one call to set the
targets the three months get measured against.
The group format means you also hear what is working for other businesses running the same
system, which is frequently where the useful ideas come from. Delivered in person around
Lubbock and West Texas, or virtually.
What is included
- 3-month structured coaching program
- 1-on-1 introduction call to set targets
- Two 1-hour group coaching calls per week
- Cardone curriculum: Sales Mastery + Marketing Mastery workbooks
- In-person or virtual delivery
04
Sales & Marketing Mastery
1-on-1 Coaching · 6 Months
For: an owner whose constraint is specific to their business and will not be
solved by general training — a broken follow-up process, a comp plan working against them, a
market that does not respond to the standard script.
Six months, two one-on-one calls a week, built around your situation rather than a syllabus.
We open with a strategy call to identify what is actually costing you money, then the
engagement works that list in priority order. The full Cardone Sales and Marketing Mastery
curriculum sits underneath it, pulled in where it applies rather than delivered start to
finish.
This is the deepest engagement I offer and the one with the most of my time in it. It is not
the right first step for everyone — if the problem is that the team has never been trained,
program 02 or 03 gets you further per dollar.
What is included
- 6-month one-on-one coaching engagement
- Strategy call to identify your specific coaching priorities
- Two 1-hour one-on-one calls per week
- Full Cardone Sales + Marketing Mastery curriculum
- Direct access to Paul · committed to your results